Google is pushing back against ad tracking in Chrome


Today, at the I/O designer gathering, Google declared a better approach to restrain how much advertisers can follow you online. As first detailed by The Wall Street Journal, the organization is discharging a new arrangement of controls that will enable users to see the majority of the treats as of now put away by the browser and give them the choice of hindering any trackers they don't like. It's misty how the new controls will function, and the pending interface was not made available to writers, however the organization portrayed it as a new advance in how Chrome secures users' protection.

Google is likewise pushing back against non-treat following procedures like browser fingerprinting, decreasing the measure of detached data Chrome gives to destinations and finding a way to battle dynamic fingerprinting systems.

"Our experience shows that individuals lean toward ads that are customized to their requirements and interests," Google building VP Prabhakar Raghavan said in a blog entry clarifying the move, "however just if those ads offer straightforwardness, decision, and control."

Google likewise discharged some new straightforwardness instruments, intended to work nearby existing highlights like Ad Settings and Mute This Ad. A new open-source browser expansion will illuminate users regarding the different mediators that were engaged with serving and focusing on a given Google ad. Google will make the augmentation available for different browsers and, through an open API system, urge other ad systems to help the system.

It's a more granular system than comparative security estimates that are already available in Safari Firefox, which square some outsider trackers consequently. (In any case, for Safari's situation, they to a great extent disregard non-treat based following.) Because of Google's profoundly coordinated login treat, the system is likewise unlikely to constrain Google's very own capacity to perceive what you're doing online. In any case, given Chrome's enormous notoriety, the new element can possibly essentially adjust the parity of the online ad ecosystem, which is already overwhelmed by Google and Facebook.

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