However, the process of building a plan, sticking to it and applying the time and resources it needs is the common secret to success in marketing. Make sure you have a fun, interesting and memorable pitch ready at all times — and be able to deliver it in the time it takes to travel a few floors in an elevator. Most small-business owners in Jacksonville FL, especially those starting out, don’t have lots of money to spend on marketing. If you’re the only company in your industry still using cold calling techniques and with little return, it’s time to learn from the other players in the game. Some are cutting-edge, of course – but most wait until there’s proof a tactic works.
Only 59% of small businesses with a revenue of $1 million or less per year have a website. Whether you own a bakery or a finance business, you need no-nonsense marketing strategies to secure a greater share of the market. Getting your product, pricing, placement strategy (distribution) and promotional strategy humming along and working together is crucial to good Jacksonville FL marketing. The backbone of all good marketing is about building a solid database of past, present and future customers (prospects) so you can keep in touch and communicate regularly via e-newsletters, emails and phone. Develop a marketing mastermind group with other small-business owners for the purpose of sharing low-cost marketing ideas and referring each other business.